"We started our business back (Cabinet Concepts by Design) in 2008 and were hesitant to advertise in the HBA Event Magazine because sign-up came just a few months after we started the business. Since we reserved booth space for the 2009 Home Show we felt it would be a great way to reinforce our presence as well as a way to be in the Parade of Homes and Home Remodeling EXPO with a single publication. Even though we had limited funds we believe it was a great investment. Unfortunately we had to pass on the HBA Event Magazine advertising back in 2010, but we purposefully budgeted funds for 2011 through today for the magazine to make sure we are in. We know the advertising is working because a number of people have kept the HBA Magazine and brought it in with them to our showroom. We may not always receive a direct lead from our ad, but we know that it is being seen and the additional reinforcement of our company name and image will assist in a quality lead."