Turn on Your Advertising Muscle with OnMedia’s TV Advertising.
The average homeowner watches 30+ hours of TV a week and 41.6% spend 10+ hours online! OnMedia can help you influence the home improver’s decision along their path to purchase. Reach your target customer, any screen, anytime.
Current HBA Members get a rate price discount on any advertising purchased, contact Jamie for details at 417.569.4900 for a FREE advertising consultation.
TV advertising is still a dominant media choice. The goal isn’t tonnage; it’s about reaching your precise audience by targeting through demographics, geography, purchase behavior and more. Deliver your message via a full suite of the top-rated programming TV has to offer across networks like AMC, A&E, Discovery, ESPN, Food Network, Fox News, History, Hallmark, TNT and more. Get in front of your audience. It is the cable advantage.
Why Cable Television Advertising? Think that the sheer volume of broadcast is the way to find your customers? Taking a closer look at impressions is critical to know if your “reach” is to the right people.
Here are the top 10 reasons why Cable TV is the right platform for your brand:
10. Attention grabber – newspapers readers can miss your ad entirely & radio is often played in the background. Only TV has the power to grasp attention and unify your message.
9. Intrusive medium – Cable provides immediacy and you don’t have to wait for a potential shopper to stumble onto your ad.
8. Color is free! – Take advantage of audio-visual delivery to show off your business or product. No medium communicates emotion better than television.
7. One rep- one buy – One rep and one media buy gives you access to a wide range of channels, time slots, and demographic segments.
6. Low unit cost – Cable spots are traditionally lower than broadcast television rates. Viewership is also higher on cable networks, making cable a compelling medium.
5. Frequency of exposure – Frequency gets your customers out of their homes and into your business. Cable gives you the ability to customize this frequency over multiple networks.
4. Reach upscale audiences – Cable households have more disposable income, larger incomes, and are more likely than non-cable households to purchase products across a broad range.
3. Specialized programming – Cable allows you to target your advertising viewers with an appropriate demographic profile.
2. Geographic targeting – Spots places with OnMedia reach your best prospects without wasting advertising dollars on viewers outside your immediate trade area.
#1. CABLE IS AN IMPACT MEDIUM! – Television is the most powerful medium available combining sight, sound and emotion with vivid product demonstrations in color.
Target your local audience with your message on the top branded cable networks, with an effective frequency to the community you want. Get better precision, a better value, and better results.
If you are interested in learning more about how OnMedia can help Showcase your business to the homeowners in your market, contact Jamie Zastrow at jzastrow@onmediaadsales.com or 417-569-4900 to set up a FREE advertising consultation.
Current HBA Members get a rate price discount on any advertising purchased, ask Jamie for details.
This post brought to you by OnMedia.
