The first issue of the HBA Home Pros Info-Letter was distributed last week to a database of over 1,500 email addresses collected at the 2014 Parade of Homes. In addition, this Info-Letter was send out to the regular recipients of the HBA Housing e-News as well as those who directly subscribed to the New Quarterly Member Driven e-publication.
With a open rate of 56.1 percent, this first issue was a huge success. The main purpose of this first issue was to educate the public, as well our HBA Membership, on the format and content of the e-publication. Because of the high volume of emails being opened on phones and tablets, the HBA Home Pros Info-Letter was created with a responsive design allowing the content to be easily read on any devise.
If you have content to submit for the news issue (Target Month of October) please take a look at the format and send your information to Aaron@HBASpringfield.com. Because of limitations the content will be based on a first come first served basis. Information submitted will be reviewed for relevancy so their is no guarantee that your submission will be published. Please review the format to avoid the potential for rejection. Nobody likes rejections!