Builders should NOT simply advertise they are “green” builders, without further explanation.
Include a credible standard and explain that standard in marketing materials. For example – National Green Building Standard (ICC 700). You can have your own standard, but make sure it is spelled our and not misleading. This can be addressed in your body copy or as an asterisk (*) item in brochures and on your website.
This Quick Tip was gathered at the Builder Breakfast Sponsored by Herrman Lumber. Jason Smith with Spencer Fane spoke on Green Building – Liability, Contract and other Considerations.
To attend future Builder Breakfast Events contact Jamie at 417.881.3711 or email Jamie@SpringfieldHBA.com.
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