Strategic Plan

Member Support
- Answer the question “Why should a consumer choose an HBA member over a non-member?”
- Create a list of resources available through HBA and NAHB for members
- Increase builder member exposure
- Host focus group to learn why builders are not members
Advocacy
- Increase relationships with municipalities in Greene County, Christian County and surrounding counties
- Increase relationships with local and state governmental officials
- Promote better engagement on governmental committees
- Increase member participation on governmental committees
- Increase awareness of funds needed to operate the CBBT
Marketing & Communication
- Create a comprehensive marketing plan for the HBA
- Perform communication audit of all materials that currently exist
- Assess marketing revenue streams for effectiveness
- Implement new revenue streams (marketing and sponsorships)
- Conduct message testing within the industry and/or consumers to see what resonates with them
- Find and utilize preferred methods of communication to members
- Audit resources and staff time spent on communication, modify as needed
Membership
- Re-energize membership committee
- Involve more members in activities
- Examine membership requirements
- Increase membership
- Implement dues increase strategy
Education
- Educate home owners on the home buying process
- Establish continuing education plan
- Create “Why HBA?” educational pieces