HBA Home Show Web Traffic
Website usage was up from 2017 by 3,000 users (11,874 vs 9,823) - Up 21%
New Users - up 21%
Page views were up by more than 3,000, but the average session duration was down drastically - 1 second (Ha!)
Organic Search vs Direct was interesting. Between the two they are still the main way people connect to our site making up 77% of connections, but Direct went up 12% compared to last year (33.8% vs 21.5%). This might indicate that people are remembering the the web address and know how to find the HBA website directly. Google (5%) and KY3 (3%) were the next two sources providing traffic.
Mobile users went up 21%
The largest segment (23%) of users were 55-64 years of age, but it is a gentle stair step downward until the 18-24 segment.
55-64 = 23%
45-54 = 21%
35-44 = 19%
25-34 = 17%
18-24 = 5%