417.881.3711

Strategic Plan

 

 

  • Member Support

    • Answer the question “Why should a consumer choose an HBA member over a non-member?”
    • Create a list of resources available through HBA and NAHB for members
    • Increase builder member exposure
    • Host focus group to learn why builders are not members
  • Advocacy

    • Increase relationships with municipalities in Greene County, Christian County and surrounding counties
    • Increase relationships with local and state governmental officials
    • Promote better engagement on governmental committees
    • Increase member participation on governmental committees
    • Increase awareness of funds needed to operate the CBBT
  • Marketing & Communication

    • Create a comprehensive marketing plan for the HBA
    • Perform communication audit of all materials that currently exist
    • Assess marketing revenue streams for effectiveness
    • Implement new revenue streams (marketing and sponsorships)
    • Conduct message testing within the industry and/or consumers to see what resonates with them
    • Find and utilize preferred methods of communication to members
    • Audit resources and staff time spent on communication, modify as needed
  • Membership

    • Re-energize membership committee
    • Involve more members in activities
    • Examine membership requirements
    • Increase membership
    • Implement dues increase strategy
  • Education

    • Educate home owners on the home buying process
    • Establish continuing education plan
    • Create “Why HBA?” educational pieces